Unleash creativity
Kids love to dream. noook play® helps bring imagination to life - life-sized life!
No screens, no plastics
Not a single screen needed - no phones, no tables, no TVs. Just good, old fashioned, analogue play. And noook play® is great for the planet, too.
Perfect for learning
noook play® is a natural way for kids to explore the world around them. It's perfect for helping them develop key STEM topics and social skills.
Great for 5 to 12
noook play® is ideal for kids aged between five and 12 years old.
Build big
Don't be limited by small toys - build a world that fits children's play and aspirations. noook play's® unique concept makes it easy to build a world as big as they are, and as big as their dream.
Get creative now
Get creative
Unlock a world of possibilities with noook play® den building toys. noook play® presents infinite opportunities for young minds - build whatever they can imagine with a uniquely versatile building toy - no square edges, straight lines, bricks to limit their expression (or for you to tread on).
Build big now
Helping kids learn
noook play® is great for learning about how to build things, and how to solve problems. Why do some things stand up and others fall down? And if something does fall down, what can be done to make it stand up?
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Foster group play
Why play on your own when you can play with your best friends and build big together? noook play® naturally encourages group play - the best structures are built when you work together. Help your kids practice their social skills, playing and learning together.
Play together now
Great for kids, good for the planet
Not only does noook play® stimulate young minds, but it's also great for the planet. No plastics, no screens. Just 100% premium engineered heavy-duty board. Our board comes from select mills in the UK and Northern Europe. noook play® is 100% recyclable.
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About noook play®
Designer made in London
Invented in London by designer Torsten Sherwood whilst Designer-in-Residence at the Design Museum, noook play® is a new, different type of building toy. No plastic, no screens, no specific maps. Just your imagination and our premium, sustainable building system. We're all about enabling kids to explore their creativity and bring their imagination to life by building the world of their dreams.
Anatomy of a noook play® building disc
Specially designed for limitless creativity. Made from durable, sustainable materials.
Front
Back
noook play® is as easy as 1-2-3
Learn more about the benefits of creative play
our blogs
The really clever thing about learning-by-doing, and in turn playing, is that it is actually several different types of learning all rolled into one: Learning-by-doing is multi-sensory learning. ...
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You can’t download problem-solving skills.
We’re not anti-screen—but kids can’t learn real-world problem-solving from a touchscreen. Here’s why hands-on play still matters more than ever.
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Design - the Third Teacher: how kids benefit from the environment around them.
At noook play®, we couldn't agree more with the Reggio Emilia approach to learning and how the physical spaces kids grow up in directly help—or hinder—their development. Learn more about Loris Mala...
Read moreExciting dreams are coming together
noook® news
We've won! noook play® wins Best New Product in the Play Category at Top Drawer A/W25
We're very proud to have won the Best New Product in Play award at last night's Spotlight Awards during the Top Drawer Autumn-Winter 2025 trade show! The Spotlight Awards celebrate the most inspiri...
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noook play® has been shortlisted for a prestigious award
noook play® has been shortlisted for the Best New Product in Play award, part of Top Drawer's Spotlight Awards. Awards will be announced at 6pm BST on Sunday 14th September 2025.
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noook play® joins HMC as Silver Partner 2025-2026
noook play® demonstrates it's commitment to the benefits of play within education by supporting the HMC network as a Silver Partner for the year 2025-2026.
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